Launching Astha Shopping Village, an Ethical Megamall | ABi
About. Astha is an ethical superstore situated in Dhaka, representing a symbol of trust, a signage of dependence, a bastion of quality. The superstore industry in Bangladesh currently demands a change towards providing only the purest food items, which is the fundamental right of every customer. Every customer deserves the best possible food. And at Astha Shopping Village, that is exactly what is being done by offering the best quality.
The Challenge? Their brand launch. Quick succession was expected from ABi to uphold their brand positioning from the very beginning, in a manner which would be authentically trusted beyond all else. Full digital support, as well offline efforts were also a big challenge for the new superstore.
Our Support. We gave Astha exactly what they asked for. Within 2 months of operations, multiple channels of support were duly utilized to gain a strong brand image in the local market. Both offline and online.
Impact! Astha holds a strong society following of almost 50,000 people, with 12 assured reviews and a rating of 4.6 out of 5. All within 6 months after the beginning of operations!