Victory Day Campaign-LafargeHolcimBangladesh

Client : Lafarge Holcim

Execution Date : Dec’2019

ABi secured the individual brand integrities by developing two heart touching creatives for each brand based on their individual core propositions. 

The maximum distribution was ensured in the most popular social media platform Facebook with strategic media buying

International Mother Language Day Campaign-RFL Houseware

Client : RFL Houseware

Execution Date : Feb’ 2020

বেঁচে থাক মায়ের ভাষা ” campaign was launched by RFL Houseware to commemorate International Mother Language Day 2020 by reminding the significance of colloquial Bengali language. ABi was tasked with managing the digital aspect of this 360º Campaign. The work started with developing assets and a micro campaign for social media.

ABi ensured bold and transparent communication by developing CTA like, ‘আঞ্চলিকতা মানেই সংকীর্ণতা নয়, অনাধুনিকতা নয়’ & ‘জোর গলায় বলি “মায়ের ভাষায় কথা বলতে লজ্জা কিসের?”’

Along with campaign KV, we also designed & executed a micro campaign to engage maximum audience.


Bangladesh Creative Forum

Client : Bangladesh Brand Forum

Execution Date : Feb’2020

ABi ensured maximum reach of the event with aesthetic contents and clear communication including designing a Micro Campaign. Aside from pre and post event communication, we also coordinated the interviews of dignitaries and visitors to cultivate appropriate contents and ensure time-sensitive communications.


Client : Bangladesh Brand Forum

Execution Date : Dec’2019

11th Best Brand Award” was organized by Bangladesh Brand Forum, in Partnership with Nielsen Bangladesh and in association with The Daily Star in December, 2019 to honor the best and most loved brands of Bangladesh.ABihad the privilege to be the Digital Partner of this most prestigious event. The work started from developing contents to strategize on-ground support for this fast-flowing event while maintaining required standard


Client : Astha

Execution Date : July’ 2019

ABi secured the brand identity by developing a tagline aligned with brand promise, “ ব্যস্ত জীবনে বিশ্বস্ত বাজার ”. Along with digital media, we also communicated via BTL and PR activities to achieve the best value for the brand



Client : ABi

Execution Date : May’ 2020

We developed a heartwarming announcement video with home footage of people expressing their grief at a gloomy Eid with out loved ones. We strategically distributed the content to maximize potential reach. No matter our struggles we delivered each participant video within a narrow time window.

Sneak Peek of RFL Plastics Contents


Social Media Management

Sneak Peek of EW Villa Medica Bangladesh

Client : EW Villa Medica Bangladesh

Social Media Management

Sneak Peek of Kiddie Rocks LTD

Client: Kiddie Rocks LTD

Social Media Management

Digital Partner for Bangladesh Brand Forum (BFF)

Client: Bangladesh Brand Forum (BBF)

Bangladesh Brand Forum is a multifaceted knowledge sharing organisation which has a monthly print magazine and a blog. They organize multiple of knowledge sharing seminars, workshops and training to enhance corporate learning and application. These events include the Brand Forum Summit, the Communications Summit, as well as the upcoming coveted Digital Summit.

Taking Specialized Digital Analytics Courses for Industry Professionals

Client: Bangladesh Brand Forum (BBF)

Execution Date : April' 2019

Applied Business Initiatives (ABi) jointly with Bangladesh Brand Forum offered a certificate course on Digital Analytics that held on Saturdays from 2nd March- 6th April 2019. This program is designed for enthusiastic students and professionals in the field of marketing and IT, including digital marketers, web/marketing analysts, project managers, information architects, systems and business analysts as well as IT, e-commerce, finance, marketing and sales specialists interested in digital analytics.

Digital summit 2019 to be held on Nov 2

Client: Bangladesh Brand Forum (BBF)

Execution Date : Nov'2019

A day-long Digital Summit 2019 on digital transformation for the people will be held in Dhaka on November 2. The award initiative will be powered by Meghna Group of Industries (MGI) and organized in association with ADA (Analytics. Data. Advertising) and The Daily Star.


Applied business certificate on digital analytics

Client: Bangladesh Brand Forum (BBF)

The ability to track data and generate effective insights which can be turned into actions is fundamentally one of the major business advantages of working in a digital environment. In order to comprehend the numbers, one needs to systematically track, report, analyze and visualize the data and its impact.

Bangladesh Brand Forum holds 8th BBF seminar

Client: Bangladesh Brand Forum (BBF)

Presented by beximco, bbf seminar 2019 was powered by american international university-bangladesh (aiub), organized in association with dhaka bank limited. With the theme “creating human connection in the age of digital”, Bangladesh Brand Forum (BBF) held the 8th iteration of its flagship initiative bbf seminar on saturday in the capital, according to a press release.


8th BBF Seminar on April 27 in Dhaka

Client: Bangladesh Brand Forum (BBF)

Execution Date : April'2019

Bangladesh Brand Forum (BBF) will hold the 8th iteration of its flagship initiative “BBF Seminar 2019” on April 27, the day of its 12 year anniversary. Presented by Beximco, the event will take place at Hotel Le Méridien, Dhaka, according to a press release issued in this regard. The theme for this year’s seminar is “Creating Human Connection in the age of Digital,” the press release adds.

9th Communication Summit & Commward held

Client: Bangladesh Brand Forum (BBF)

Execution Date : August'2019

The 9th edition of Communication Summit held in the capital on Saturday (August 3) under the theme ‘Creative Leap in the Age of Disruption’. The summit was followed by Commward, the only accolade for the country’s advertising industry, said a press release.


Best digital works awarded in 16 categories

Client: Bangladesh Brand Forum (BBF)

To bring transformational change in the digital space, Bangladesh Brand Forum organized Digital Summit 2019 on Saturday. Meghna Group of Industries presented this year’s summit which was attended by around 500 professionals. The theme for the summit was ‘Digital Transformation for People’. Organized in association with ada (Analytics. Data. Advertising) and The Daily Star, the day-long summit took place at Le Méridien Dhaka.

8th Bangladesh Brand Forum seminar held

Client: Bangladesh Brand Forum (BBF)

Execution Date : April'2019

Dhaka, Apr 27 (UNB) – The Bangladesh Brand Forum (BBF) seminar was held in the capital on Saturday with the theme ‘Creating Human Connection in the Age of Digital’. Presented by Beximco, BBF Seminar 2019 was powered by American International University-Bangladesh (AIUB), and organized in association with Dhaka Bank Limited. Around 300 corporate professionals attended the seminar at the Grand Ballroom of Hotel Le Méridien.